Facebook Ad Reach Estimates Have Discrepancies

Many articles including the one you will find here, have been written over the past couple weeks pertaining to the discrepancies found when comparing the estimated reach of a Facebook ad campaign to U.S. Census data. For those who may be a bit less up to...

Mobile Video Advertising on the Climb

According to a recent industry report by Zenith, video advertising is expected to grow by 21% a year between 2016 and 2019, and social media will increase by 20% during that period. As more advertising shifts online, more of the cash is being channeled into online...

The Missing Links in Your Improved Security

Online security is a very important part of today's life. We do (almost) everything online, and everything requires a password. And those passwords are often insecure and potentially exposing you to an epic disaster. We've covered securing your website and the reasons...

Create Engaging Experiences for your Target Market

Every morning on the way to work I listen to Mike & Mike on ESPN radio.  As a sports fan, it is great to get caught up on some of the big topics going on throughout the sports world.  The problem that I have with radio is there are so many commercial...

So you Hired a Social Media “person”

Now what? Here are a few things to consider as you hire someone internally for social media management. This post is written for companies who have recently made the decision to hire someone for the role, or after that person has started in a role of social media...

Facebook Set to Become Second Largest Media Investment by WPP

In a recent CNBC interview Martin Sorrell, the media giant and founder of WPP, the worlds largest advertising group hinted that Facebook is set to become 2nd only to Google in it's total media investment - or the total spend of clients advertising dollars...

Social Media, The FTC & You

Compared to a lot of other areas of law, social media is still a new avenue for attorneys to become experts in and keep up to date with as it's a constantly changing, trendy world. In addition to lawyers, the FTC is also responsible for monitoring the...

#ALLOFTHEBACON

While prepping for a call with the Birch Run Area Convention and Visitors Bureau, I looked up a website for a local eatery that I have been known to frequent while in town on multiple business trips over the years. Tony’s I-75 Restaurant is right off the...

SmartLine’s Got Us Talking

Recently it has been announced that the web hosting company GoDaddy is launching a new service called SmartLine which will run through it’s respective app. SmartLine will allow their customers to create a company number to be used for their website. The...

Make Team Communication Easier with Technology

Office communication can be an absolute nightmare. Unless you work in the world's most efficient and technology-embracing office, you've been a part of a scenario like this: A deadline is quickly approaching. Maybe it's a print date for an ad or a blog post that needs...

Short (6-second) Facebook Video Ads are Coming.

Video in the social media space is vital to business success. High quality visuals in general are a great asset for businesses - but being able to tell a story or relay an important message in a visual & audible way is the most important asset in today's social...

Facebook Ads on Zillow for Real Estate Agents

If you are a real estate agent, advertising your listings has just become easier. Facebook recently rolled out a new advertising tool in collaboration with Zillow that allows real estate agents to easily advertise their listings on the #1 social platform...

Can You Really Measure Your Marketing Success?

Have you ever wondered what your TV or billboard advertisements were actually doing to contribute to your bottom line?  How about your print or radio ads?  Do you find it difficult to calculate a firm ROI of your advertising efforts?  These are just a few...

PR’s storytelling heritage helps boost brands’ online traction

Ever wonder how social media fits into the traditional terms of marketing, communications, public relations, advertising, etc? The article that's linked below from Dick Maggiore, CEO of Innis Maggiore, perfectly sums up how there's an evolution in the PR...

Hot Ones, Making Hot Sauce Work for Social Media

Let’s be honest, this past week or two has not had much in the good news department, or even mildly interesting news. So lets talk about something that is not news, I love the show Hot Ones. It is a show that sits down celebrities from all walks of life...

Pinterest is a Visual Search Engine, Not a Social Network

First things first, is there anyone who legitimately used Pinterest as a social network? When my mom first started using the internet, she would send me links via Facebook Messenger non-stop. None of it was relevant to my life or interests, and when I...

Friday Five: July 28 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

File Organization and Debt

Web Designer File Organization and Debt Recently in our office a conversation has started based around the concepts of what is efficient file structure and organization. This conversation began...

Friday Five: July 21 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

D&D Goes Digital

Web Designer D&D Goes Digital I am a huge fan of table top gaming and have been playing D&D since middle school. Since that time I have disliked having to use paper and pencil to take care of...

Google’s New Feed Creates a More Personal Homepage

Content Marketing Specialist Google’s New Feed Creates a More Personal Homepage If you use the Google app on your mobile device, your feed is about to become more specific to you! Google, the tech...

Improve Your Work Day by Improving Yourself

Content Marketing Specialist Improve Your Work Day By Improving Yourself Time management. Productivity. They’re always hot topics and maybe something you struggle with, no matter how long you’ve...

Friday Five: July 14 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

The Grand Rapids Grandwich Competition

Web Designer The Grand Rapids Grandwich Competition Every year restaurants and bars in the Grand Rapids Michigan area have a competition to see who can make the best sandwich, and every year I...

NEW: Reach 1.2 Billion Users on Facebook Messenger

Account Executive NEW: Reach 1.2 Billion Users on Facebook Messenger That’s right – Facebook just announced a global release of ad placement in their Messenger platform. 1.2 billion people use the...

Connect Marketing Directly to Sales

Account Representative 3 Tips to Create Content and Social Media Marketing That Sells    Business has always been ultimately about the bottom line and increasing ROI with the goal of...

Twitter’s New Advertising Program – Automatic?

Account Executive Twitter’s New Advertising Program – Automatic? Twitter just announced that they launched a Beta program for small advertisers on their platform. It is called ‘Amplify your...

Friday Five: July 7 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

Social Media Advertising Levels the Playing Field

Account Representative How Social Media Advertising Levels the Playing Field  Social Media Advertising allows local businesses to be able to compete with much larger companies.  Advertising through...

Facebook to Improve Data Sets for Advertisers

Account Executive Facebook to Improve Data Sets for Advertisers In an effort to improve transparency and accuracy in campaign reporting, Facebook is going to increase the depth of measuring...

SGDQ

Web Designer SGDQ This past week, one of Twitch’s largest live summer events started up; a little event called Summer Gamers Done Quick or SGDQ. This is a charity event where all money donated and...

A New Perspective on Social Media Marketing

Account Executive A New Perspective on Social Media Marketing In recent conversations with marketers over the last quarter, many felt there is more to Social Media marketing than meets the eye –...

Magic Wormhole

Web Designer Magic Wormhole Magic Wormhole Working within the design and development field, there has always been issues with how to deliver digital assets to a co-worker whom is not within the...

Facebook’s New Ad Targeting Strategy

Account Representative Facebook's New Ad Targeting Strategy   Facebook has just announced that they will use their advertising platform to target households around Christmas time.  This new...

Friday Five: June 30 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

Why Net Neutrality Matters

Content Marketing Specialist Why Net Neutrality Matters First things first, let’s address what Net Neutrality actually means. The simple version is that net neutrality laws are what prevents your...

Friday Five: June 23 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

CRM to Social Matching. Now.

Account Executive CRM to Social Matching. Now. As Social Media continues evolve and platforms offer their users more, great features, it is inevitable that time spent on Social is going to increase...

Creating a Culture of Transparency

Content Marketing Specialist Creating a Culture of Transparency “For the best ideas to come to light, people need to feel free to disagree with each other.” This might be the biggest hurdle to a...

Instagram LIVE Video Replays Released!

Account Executive Instagram LIVE Video Replays Released! Just announced: Instagram LIVE video producers now have 24 hours to share their LIVE video via their Instagram story! The feature still...

Friday Five: June 16 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

NEW: More Campaign Control for Facebook Advertisers

Director, Sales & Operations NEW: More Campaign Control for Facebook Advertisers Facebook is making a big step forward to provide advertisers with more control over their campaigns. Most notably...

How to be More Productive at Work

Content Marketing Specialist How to be More Productive at Work Do less! Specifically, stop trying to multitask. The reality is that you probably aren't multitasking but rather just not giving your...

US Digital Ad Revenue Continues to Climb

Account Executive US Digital Ad Revenue Continues to Climb Where the people are, the advertising dollars will inevitably follow. So, it’s no real surprise to see double digit ad growth in Digital...

I Am Poppy

Web Designer I Am Poppy It is difficult to describe the Youtube sensation that is Poppy. On the surface it appears that the channel is a pop artist who has a flair for creating artistic or bizarre...

Future of Social Media: Brain Machine Interface?  

Account Representative Brain-Machine Interface:  Next Big Thing?   What is the future of social media? Technology has evolved over the years with the goal of promoting ease and integration....

Friday Five: June 9 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

Snapchat and Placed – Will Advertisers Bite Again?

Account Executive Snapchat and Placed – Will Advertisers Bite Again? Snapchat has historically provided very limited metrics to advertisers regarding how spend equates to anything further down in...

Pix 2 Pix

Web Designer Pix 2 Pix What happens when you try to teach an artificial intelligence to try and autofill in a face of a person with a preloaded photo set? Gold, pure gold. A Dutch news group by...

Design Driven by Algorithms

Web Designer Design Driven by Algorithms Nutella, the delicious hazelnut coca spread company, has recently taken pretty progressive steps when it comes to the branding and packaging of their jars....

Facebook Video – Make it Long… and Short.

Account Executive Facebook Video – Make it Long… and Short. “Make up your mind” is what you are thinking. You are right. Facebook is changing quickly and marketers & businesses should adapt...

Friday Five: June 2 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

The GIF Turns 30

Content Marketing Specialist The GIF Turns 30 Ahh, the GIF. It feels like such an iconic piece of the last decade that it’s hard to believe it’s almost as old as I am. The GIF (Graphics...

Facebook & Heavy-Handed Censorship?

Director, Sales & Operations Facebook & Heavy-Handed Censorship? Have you ever wondered how Facebook audits or censors the content posted on it's platform? Have you ever wondered - "How did...

4 Content Marketing Lessons to Learn from Netflix

Content Marketing Specialist Content Marketing Lessons to Learn from Netflix While all major companies have social media these days, it takes a special initiative to combine those efforts with...

Instagram Releases Location and Hashtag Stories!

Account Executive Instagram Releases Location and Hashtag Stories! You’re right. It feels like every week Instagram is releasing new features to its app. The latest release focuses on additional...

Can a Font be a Whole Brand?

Web Designer Can a Font be a Whole Brand? In the world of Graphic Design their are many types of logos, ranging from lettermark’s to mascot logos. Lettermarks and wordmarks specifically refer to...

Friday Five: May 26 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

Keep Your Website Safe and Secure

Content Marketing Specialist Keep Your Website Safe and Secure So you’ve got a brand new website. You’ve spent a lot of time and money getting exactly what your business or brand needs, and you’ve...

The Time is NOT Coming…It’s Happening Right Now!

Director, Sales & Operations The Time is NOT Coming...It's Happening Right Now! We hear from prospects regularly, "we know this is the way of the future but for now we are relying on our current...

Friday Five: May 19 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

The Fight for Social [Media] Streaming is Real

Account Executive The Fight for Social [Media] Streaming is Real In recent news, Facebook has secured LIVE streaming rights to every Friday night MLB game for the rest of the season. It was not...

Wanacry – Wanadecrypt0r

Web Designer Wanacry - Wana Decrypt0r The news of the new(ish) ransomware Wanacry has spread rapidly through many news outlets in this past week and for very good reasons. Wanacry became active on...

LinkedIn Releases Retargeting & Audiences!

Account Executive LinkedIn Releases Retargeting & Audiences! Your best advertising is as good as ______________? Fill in the blank in your mind before you keep reading. My argument is that...

Friday Five: May 12 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

Ways to Stress Test Typefaces

Web Designer Ways to Stress Test Typefaces In this quick, mainly graphic orientated article wired magazine has gathered up a few examples of how some designers test out the typefaces they are...

Is Your Advertising Nimble?

Director, Sales & Operations Is Your Advertising Nimble? photo credit Gary Vaynerchuk. youtube.com/user/GaryVaynerchuk A respected industry leader, Gary Vaynerchuk made an extremely valuable...

Friday Five: May 5 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

Google Docs Phishing Attack

Web Designer Google Docs Phishing Attack A new phishing attack has jumped into the spotlight this past week, and it goes by the name “Google Docs.” The way it spreads is via email - you will...

Take a Break from Social Media with the Light Phone

Content Marketing Specialist Take a Break from Social Media with the Light Phone How many times do you look at your phone throughout the day? Do you take advantage of every second of down time to...

Stock: Facebook or Snapchat

Director, Sales & Operations Stock: Facebook or Snapchat Tech stocks are intriguing to investors because of the volatility of the companies involved. Personally, I am no expert when it comes to...

Janit0r, Villain or Hero

Web Designer Janit0r, Villain or Hero Last year the Mirai Virus was launched by a white hat malware research group by the name of MalwareMustDie. This virus preyed upon unprotected IoT ( Internet...

Life Hacks for Inspiring the Team

Content Marketing Specialist Life Hacks for Inspiring the Team We live in a busy world. Constant distractions, demands of the day, surprise problems to be dealt with – they can all make a day go...

Rethink Facebook Advertising!

Account Executive Rethink Facebook Advertising! By now you may be aware that Facebook marketing/Facebook advertising has changed a lot. If your business is still focused on “old” traditional...

Know-It-All or Learn-It-All

Account Executive “Know-It-All” or “Learn-It-All” – What Makes Someone a Better Expert at Anything? What makes someone an “expert” at something, especially a “self-professed” expert? What makes...

Friday Five: April 28 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

Magazines Thrive On Social Media

Account Executive Magazines Thrive on Social Media Print media advertising has been a mainstay for businesses ever since Gutenberg invented the printing press in 1440 AD. Today, niche publications...

Friday Five: April 21 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

r/place the Collaborative Canvas

Web Designer r/place the Collaborative Canvas This past month Reddit unveiled their April Fools joke, r/place, the 1024 x 1024 pixel shared HTML 5 space that allowed users to place a pixel of...

Ad Spend Trends: Q1

Director, Sales & Operations Ad Spend Trends: Q1 It's no secret that advertisers are finally starting to push their chips "all in" on social media placement. The question each company, and...

Social Media Advertising: What’s Next(door)?

Director, Sales & Operations Social Media Advertising: What's Next(door)? The landscape in Social Media is always changing. Many platforms come and go but few have the staying power like...